Why Most transformational Practitioners Stay Broke

Sunday, July 13th - 6-minute read

Hello and Happy Sunday!

Welcome to this week's Sunday Newsletter—a moment to grab a warm cup (mine's an Italian Roast - again (I like it!)) of something and review and reconnect with what's important in your life and business.

Why most transformational practitioners stay broke (and it's not what you think)

Last week, I watched a brilliant coach with 20 years of experience cry because she couldn't pay her rent. She had all the qualifications, the testimonials, the passion—but she was still living payment to payment.

The reason? She was trying to build a six-figure business with a minimum-wage identity.

Here's the brutal truth nobody talks about: Your income will never exceed your identity. Your business will never grow beyond your beliefs about what's possible for someone like you.

Today, I'm sharing the exact framework that separates struggling practitioners from those building sustainable, profitable businesses.

Grab a cuppa—this might sting a bit, but it'll change everything.

The £1000 Identity Test (Try This Right Now)

Before you read another word, do this exercise:

Close your eyes. Imagine earning £1000 this week through your transformational work. Not from a sale you're already expecting, not from a client you're already working with—but from genuinely creating that income.

How does that feel in your body?

If it feels absolutely possible: You have the identity to manifest that income.

If it feels unrealistic, scary, or brings up excuses: You've just identified exactly what's keeping you stuck at your current income level.

This isn't about positive thinking. This is about identity alignment.

The practitioner who can't imagine earning £1000 in a week will sabotage every opportunity to do so. The one who knows it's possible will spot opportunities everywhere.

The Mirror Principle That Changes Everything

Your external reality is nothing more than a mirror reflecting your internal consciousness back to you.

You cannot get your reflection to smile—you must smile first.

In business, this means:

• Your client results reflect your belief in your own value
• Your pricing reflects your self-worth
• Your marketing confidence reflects your certainty about your message
• Your income reflects your identity around money

Most practitioners are trying to change their reflection instead of changing themselves.

The Identity Shift Framework

Here's what I've learned from working with businesses that scale: every level of success requires a different person.

The consciousness that built your £100K business will sabotage your journey to £1M.

Level 1: Survival Mode (£0-£50K)

• Identity: "I'm learning/trying/hoping"
• Behaviour: Undercharging, overdelivering, people-pleasing
• Results: Inconsistent income, burnout, resentment

Level 2: Stability Mode (£50K-£100K)

• Identity: "I'm a legitimate business owner"
• Behaviour: Proper pricing, boundaries, systems
• Results: Predictable income, sustainable practices

Level 3: Scale Mode (£100K+)

• Identity: "I'm a leader in my field"
• Behaviour: Premium positioning, strategic partnerships, team building
• Results: Exponential growth, industry recognition

The Cost of Staying Stuck: Every month you operate from a lower identity, you're leaving money on the table. Not just income—but the impact you could be making, the lives you could be changing, the legacy you could be building.

The Relationship Exodus (Why People Will Leave)

Here's what nobody tells you about identity shifts: when you change, people leave.

Not because you're doing anything wrong, but because you're no longer energetically aligned with who you were.

In your business:

• Old clients might complain about your new prices
• Peers might resent your growth
• Family might question your "new attitude"

In your relationships:

• Friends might feel threatened by your success
• Partners might try to pull you back to who you "used to be"
• People might accuse you of "changing"

This isn't personal. It's energetic. Your old identity attracted certain people, situations, and problems. Your new identity can't sustain them.

The Question: Are you willing to let go of everything that's no longer meant to be in your reality?

Because that successful version of you wouldn't tolerate what you're currently accepting.

This Week's Transformation Challenge

Monday: Write down your current income identity in one sentence. (e.g., "I'm someone who struggles to charge what I'm worth")

Tuesday: Visualise your ideal income level. What identity would that person have? Write it down.

Wednesday: List 5 things your current identity does that your successful identity wouldn't tolerate.

Thursday: Choose ONE of those things and stop doing it immediately.

Friday: Take one action your successful identity would take today.

Weekend: Notice what resistance comes up. That's your old identity fighting to survive.

The AI Revolution Reality Check

Speaking of identity shifts—the AI revolution is forcing every transformational practitioner to evolve or become irrelevant.

The practitioners who embrace AI as a tool for amplification will dominate. Those who resist will struggle to compete.

I'm documenting my journey of building an AI-integrated transformational business in real-time. The messy experiments, the breakthroughs, the failures—all of it.

If you're ready to stay ahead of the curve whilst maintaining your soul-centred approach, you can follow along at www.startwithai.online

The Uncomfortable Truth

Your ideal life cannot be achieved without changing yourself.

The relationships, habits, and patterns that got you here will not get you there.

You're not behind. You're not unprepared. You're not lacking anything.

You're a transformational practitioner with the power to change lives—starting with your own.

The question isn't whether you can manifest what you want. You're already manifesting perfectly—just not necessarily what you prefer.

The question is: Are you ready to become the person who naturally attracts your desires?

Quote of the Week

"The cave you fear to enter holds the treasure you seek."
— Joseph Campbell

Choosing Happy Podcast Update

This week's episode explores themes around identity shifts and manifestation—perfect timing for this newsletter's message.

Available Thursday, 17th July

Reminder: All previous episodes are available…

You can listen on your favourite podcast App or on the website at www.choosinghappypodcast.com

Let me know what topics you'd like me to explore or if there's anyone you'd like me to interview.

Start With AI Update

The response to my AI journey has been wonderful! My LinkedIn newsletter subscribers are following along as I build my AI agency in real-time—mistakes, breakthroughs, and all.

The 5-day email course is helping transformational practitioners integrate AI into their businesses without losing their human touch.

Join us at www.startwithai.online

That's it for this week!

Your consciousness is your greatest business asset. Invest in it accordingly.

If this newsletter challenged something in you, I'd love to hear about it. Reply and tell me: What identity shift is your business calling for?

May your week be filled with the courage to become who you're meant to be.

As ever, my coffee and chat offer is available—reach out anytime.

To your conscious creation,

With all my heart,

Heather

Heather V Masters

Chief Coach, Writer, Trainer and Facilitator of Magic

Email: [email protected] or [email protected]

P.S. Forward this to a transformational practitioner who's ready to stop playing small. Their future self will thank you.

P.P.S. Your income will never exceed your identity. Make sure yours is worth six figures.

Email: [email protected] or [email protected]